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אם בכל זאת יש לך אפשרות להשתמש בכלי המילים של גוגל, לך על זה. היכנס עם חשבון גוגל, ודא שהמיקום הוא “ישראל” והשפה היא “עברית”. הקלד את הביטויים הרצויים אחד מתחת לשני ולחץ על “חפש”.
אם אינך בטוח איזו שיטה עדיפה או ישימה במקרה שלך, התייעץ עם אנשי מקצוע.
ככל שהעסק קרוב יותר (פיזית) לגולש המחפש שאילתא, וככל שלפרופיל גוגל של העסק יש יותר מידע וחוות דעת גולשים (רצוי חיוביות) – גדלים סיכויי העסק להופיע בשלושת התוצאות הלוקאליות שגוגל מציג.
להשתמש באפיקי פרסום נוספים – אם יש אפשרות לפעול בשיתוף עם משרד יחסי ציבור, להתראיין לעיתונות או אפילו לטלוויזיה ולרדיו; כל אלו מוסיפים בסופו של דבר לחיזוק המותג, דבר שמתבטא גם בחיפושים בגוגל.
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